Workshop: Winning at Food Service
Approved 15

Why is it essential for every consumer packaged goods (CPG) company to incorporate foodservice into their distribution strategy? And how can they differentiate themselves in this competitive industry?

Join us for an engaging 90-minute workshop that offers valuable insights and effective tactics for achieving success in the expansive foodservice market. Get answers to your burning questions from industry experts that include Sodexo, Dot Foods, Darling Consulting, New Hall Klein, Plant Based Foods Association, Rooted Food Sales and more. Brands will have the opportunity to refine their approach while establishing connections with some of Expo East's elite foodservice leaders in an intimate setting.

*Brands, please RSVP in advance for this workshop. There are no fees to participate.

If you are interested in participating in this special workshop, please let us know by signing up HERE.

Date & Time
Thursday September 21st, 2023 2:30pm EDT
End Date & Time
Thursday September 21st, 2023 4:00pm EDT
Level 200, Room 204 A
Level 200, Room 204A
Philadelphia, PA
United States
bbeb6a83e1c137585fe9b2ab1ba5219e-huge-juMatt Cotton
Founder & CEO, Rooted Food Sales
Matt has worked as Director of Foodservice Sales for two startups, Farmwise (acquired by B&G Foods) and Buen Sabor, helping both to turn Foodservice from scratch into strong businesses in under a year. He deepened his understanding of the industry by spearheading Foodservice sales for PGI, a 50-million-dollar company. Matt has done extensive work with most of the industry’s major distributors and management companies, and he has sales experience in nearly every Foodservice category, specializing in College & University, Business & Industry, QSR & Convenience. Matt took all his knowledge and passion and started his own brokerage in March 2020, called Rooted Food Sales. Rooted exists to help innovative and better-for-you brands grow in Foodservice. 
3f28963e168fc560185bddb43d687078-huge-prRosalyn Darling
Founder & Principal Consultant, Darling Culinary
Specializing in insights-based, sensory-driven culinary innovation, Rosalyn brings her love of food, hunger for creativity, and business acumen to food companies and restaurants around the world using Culinary Compassion™ - a culinary mindset that’s centered around humanity, the spectrum of universal emotions, and how to care for consumers. Through menu strategy, recipe development, new product formulation, and chef training, her passion lies in facilitating the “ah-ha” moment in chefs and innovators through a deep understanding of the end consumer, balanced with streamlined operations and brand strategy. Ultimately, with her skills, Rosalyn increases speed to market, builds deeper consumer loyalty, and strengthens brand reputation in the consumer and foodservice worlds. Her expertise has led her to working with Fortune 500 CPGs, top 200 foodservice operators, and major US Commodity Boards. Numerous innovation pipelines have been built by Rosalyn for household names like Pepsico, Kellogg, Danone North America, King’s Hawaiian, Sodexo, McDonald’s, Wendy’s, and Avocados from Mexico. Prior retail channel experience for Rosalyn includes just under a decade tenure at PepsiCo, where she wore many hats, including Japanese Manufacturing Systems Analyst, Brand Marketing Analyst and was on the Culinary and Research Development Team. Rosalyn’s full portfolio can be found at
b75401a761823e4efc72e133cab9568c-huge-esHannah Lopez
Food Service Director, Plant Based Foods Association
Hannah Lopez is the Food Service Director for the PBFA Marketplace Development Team. Hannah has over 12 years of experience in the hospitality and CPG industries, ranging from business development to branding and marketing and owning/operating two CPG/Manufacturing businesses. With an understanding of the full picture of owning and expanding products and brands in multiple industries, Hannah's goal is to provide key insights through a data-driven lens, leverage her partnerships throughout the industry, and advocate for the expansion of Plant Based Foods in the vast world of Food Service.
f4a5ac7ab6c8b8549825be19497fd825-huge-niKate McDonough
Sales & Marketing Operations Manager, HowGood
Bio coming soon!
11fa57c318fd46d063afb78f1c42fdaa-huge-phKristi McGill
VP of Sales, Rooted Food Sales
Bio Coming Soon!
11fa57c318fd46d063afb78f1c42fdaa-huge-phMike McGloin
Lead Strategist & Founder, Fuze
Mike McGloin, the founder and lead strategist of Fuze, is a prominent figure in the food and beverage industry. Fuze has successfully worked with a diverse clientele, including multibillion-dollar brands like Sweetgreen, celebrity-backed quick-service restaurants such as Hart House, and ambitious startups like Better Balance. Mike and his team have built a strong reputation for delivering results. At Fuze, the agency focuses on helping food and beverage brands effectively position themselves in highly competitive markets, utilizing verbal, visual, and digital strategies. Their comprehensive range of services includes brand identity development, strategic positioning, employer brand strategy, and website and tech solutions. With his firm belief in "Putting your brand front and center," Mike McGloin is dedicated to helping his clients reclaim the attention of their customers and future employees. His expertise and passion for empowering brands make him an invaluable partner at Expo East, where he eagerly looks forward to sharing his insights with attendees.
f4a5ac7ab6c8b8549825be19497fd825-huge-niChris Moccia
Fractional Sales Director | Food Service Consultant, TMB Food Sales
Bio coming soon!
f4a5ac7ab6c8b8549825be19497fd825-huge-niRob Morasco
Vice President Innovation, Sodexo Campus
Rob began his career with Sodexo in 1997 at the University of Mary Washington in Fredericksburg, VA. He spent 17 years with universities progressing through roles as District Chef, Area Chef, Director of Culinary for the Segment, and Senior Director of Offer Development. Rob then spent 7 years leading Culinary and Offer Development for all of Sodexo’s North American business before coming back to the Campus Segment last year. In his new role, Rob leads the efforts in driving innovation to achieve tangible results for our operators, clients and customers. A big part of innovating for “Generation Z”, Rob strives to get a better understanding of their wants and needs as it relates to food. That discussion almost always involves a conversation around sustainability and plant-based eating, and is a driver for innovation with Rob and his team at Sodexo.
f4a5ac7ab6c8b8549825be19497fd825-huge-niC.J. Pilliod
Sr. Business Development Manager, Dot Foods
Bio coming soon!
f4a5ac7ab6c8b8549825be19497fd825-huge-niTyler Smith
President & Owner, Newhall Klein
Tyler is the President and Owner of Newhall Klein (NK), a foodservice-focused brand strategy and performance marketing agency. NK works with brand-side sales and marketing leaders to develop creative platforms, selling tools, and integrated campaigns to drive growth in targeted away-from-home segments. With nearly 15 years of food and beverage brand-building and marketing experience, Tyler is an expert strategist and creative leader with a passion for helping brands define their voice and plans for growth in foodservice. Brand highlights include Ripple Foods, Krusteaz Professional, SunButter, Performance Food Group, Gordon Food Service, Custom Culinary, Markon, and many others. Tyler lives in in Kalamazoo, MI with his wife, son, and dogs.