From Labels to Loyalty: Understanding What Resonates With Consumers
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Hear from the experts what's driving consumer decision-making in the aisle. From certifications and labels with strong market recognition to the importance of community and storytelling, there are many factors impacting where shoppers place their loyalty and trust in sustainability claims.

Resources: Labels_To_Loyalty.pdf

Date & Time
Thursday September 21st, 2023 2:30pm EDT
End Date & Time
Thursday September 21st, 2023 3:30pm EDT
Level 200, Room 201A
Level 200, Room 201A
Philadelphia, PA
United States
bbeb6a83e1c137585fe9b2ab1ba5219e-huge-juSherry Frey
VP Total Wellness, NielsenIQ
Bio coming soon!
3f28963e168fc560185bddb43d687078-huge-prAmanda Hartt
Senior manager, NEXT Data & Insights, New Hope Network
Bio coming soon!
3f28963e168fc560185bddb43d687078-huge-prMichael Recco
Marketing Director, CCOF
Michael Recco brings 15 years of experience in Marketing and Sales to CCOF in addition to hands-on experience in organic farming as an active farmer in Maine for over 8 years. Recco is passionate about marketing, the environment, and helping organic farmers succeed in the 21st century.
3f28963e168fc560185bddb43d687078-huge-prErrol Schweizer
Founder & Owner, Errol Schweizer LLC
Errol Schweizer was born in The Bronx, New York and has over 25 years of experience in the food industry. Errol was just named one of the Food Industry Top 50 for 2023 by NOSH. He was V.P. of Grocery at Whole Foods from 2009-2016. In that role, his team grew sales to over US$5 Billion by supporting the launch and commercialization of thousands of local products and emerging brands. He has extensively developed plant-based, Organic, Non-GMO and regenerative egg and dairy supply chains and production standards. Supermarket News has recognized Errol with a Retail Game-changer award and he received a Lifetime Achievement Award from Hemp Industries Association. Since 2016, he has been a Board Member, Co-Founder and Advisor to over two dozen grocery and CPG enterprises, including Annie’s, Patagonia, Good Catch, Fairway, BeyondBrands, Nuttzo, Smallhold, Non GMO Project and Merryfield. Errol is now a Partner in the leading ESG benchmarking firm, Impakt IQ. He is active in municipal food policy and healthy food access. Errol is a Forbes contributor and is the host of The Checkout Podcast.
3f28963e168fc560185bddb43d687078-huge-prPat Sheridan
President & CEO, INFRA
Pat Sheridan is the President & CEO of the Independent Natural Food Retailers Association (INFRA), a purchasing and business services cooperative of independently owned natural food grocers. INFRA currently represents 280 members and 17 associate retailers operating over 400 stores in 45 states with combined annual sales of over $1.8 billion. Pat joined INFRA in 2018 and led the transformation to better serve members by leveraging technology solutions to deliver promotional and consulting opportunities. Pat also serves as Secretary of the Organic Trade Association’s Retailer Council. Prior to joining INFRA, Pat held executive positions in diverse industries such as healthcare, organic milling, and product development.