Keynote: Vision 2030 - Insights from Today’s State of Natural You Can Use to Grow for Good Sponsored by SRW
Approved 16

We’re shaking up our annual State of Natural & Organic keynote with more interactivity, more leading industry voices and more data to help you understand how the growth trends and challenges of today could shape a more prosperous, inclusive and regenerative future for CPG, food and retail. Come to learn and share your ideas for what our industry could look like by 2030.

Resources: Keynote_Vision2030.pdf

Sponsored by
Date & Time
Friday September 22nd, 2023 8:30am EDT
End Date & Time
Friday September 22nd, 2023 10:00am EDT
Innovation Experience Stage, Level 200, Hall A
Innovation Experience Stage, Level 200, Hall A
Philadelphia, PA
United States
bbeb6a83e1c137585fe9b2ab1ba5219e-huge-juMichiel Bakker
Vice President, Global Workplace Programs, Google
Michiel Bakker is an accomplished senior strategic, multi-disciplined, global ‘services and experiences’ business leader, grounded in hospitality with a touch of technology. As the visionary behind Google’s celebrated flagship Food@Work program, he brings deep experience in global operations, people, project, program, design / development, change management and food systems. He presently leads Google’s Real Estate and Workplace Services’ (REWS) Global Workplace Programs Team (= Food, Transportation, Sustainability, ‘Global Events, Amenities and Guest Services’, Health and Performance and Placemaking) with overall responsibilities for the ongoing delivery of Google’s global workplace programs & services to over 250K individuals around the world (55 countries). He is an active contributor to various Advisory Boards around the world, including the Culinary Institute of America (USA) Menus of Change Business Leadership Council, the Yale Center for Customer Insights’ Advisory Board (USA), the EAT Advisory Board (Sweden), and the Food & Agriculture Board of the World Business Council for Sustainable Development. He is also a member of the James Beard Foundation Board of Trustees and a member of the Dutch food waste focused startup Orbisk Supervisory Board. Michiel is also the host of the Food Lab Talk podcast (, a podcast about bold visions and inspiring actions for the future of food systems. ( Before joining Google in 2012, Michiel spent two decades in global hotel and food and beverage operations, creating and building out partnerships, leading hotel F&B developments, openings, and food experience design. Michiel holds an Executive MSc degree in Real Estate and Construction Management from the University of Denver Daniels College of Business (CO), a Master of Hospitality Administration degree from the University of Nevada, Las Vegas), a MBA degree from the University of Bradford, United Kingdom) and a Bachelor’s Degree Hotel Administration from the Hotel Management School Maastricht (The Netherlands).
3f28963e168fc560185bddb43d687078-huge-prCarlotta Mast
SVP & Market Leader, New Hope Network
As SVP and Market Leader, Carlotta oversees and is responsible for the growth and impact of Informa Market’s New Hope Network portfolio of in-person and virtual events and content, data and digital products serving the natural & organic products industry. The portfolio includes Natural Products Expo,, Nutrition Business Journal, NBJ Summit, Natural Foods Merchandiser, Nutrition Capital Network, and NEXT data & insights. Carlotta is the past board president of Naturally Boulder, a trade group with the mission of nurturing community, leadership and innovation in the Colorado natural products industry. As Naturally Boulder’s board president, Carlotta helped bring the Naturally Boulder model to other communities and establish Naturally Bay Area, Naturally Austin, Naturally Chicago, Naturally San Diego, Naturally Los Angeles and Naturally New York City. She serves on the board of directors for the new Naturally Network. In addition, Carlotta is a co-founder of the J.E.D.I Collaborative, which was created to foster justice, equity, diversity and inclusion within the natural & organic products industry. She also serves on the boards of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change; Organic Voices, a non-profit created to tell the story of organic and fuel consumer and retail interest in and trust of organic products; and the Supplement Online Wellness Library (OWL). With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors. Carlotta is a frequent speaker at industry events and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York Times, Cosmopolitan, NPR, ABC News, BusinessWeek and many others. 
b75401a761823e4efc72e133cab9568c-huge-esNick McCoy
Managing Director & Co-Founder, Whipstitch Capital
Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital, the largest independent investment bank in the U.S solely focused on the better-for-you consumer sector. Prior to founding Whipstitch, Nick worked for nearly 20 years in transaction execution and advisory roles including public private partnerships, public and private company M&A, buy-side strategic venture investing, IPOs and other public company transactions. Nick has been working in the better for you consumer sector for over 15 years and executed transactions in the environmental services, healthcare, insurance and technology sectors previously. Nick leverages and shares his knowledge and insights by speaking frequently on trends and topics to help support innovation in the natural products industry. Nick is passionate about advancing health and wellness by supporting innovation in the natural products industry and also about accelerating permanent positive change in sustainability for the planet and JEDI in society. Nick is an active member of the World Economic Forum where he is an Expert Network member in three areas: Food and Agriculture, Future of Food and Future of Economic Progress. Nick’s forum engagement centers around identifying and building awareness of economically viable investments that exist to accelerate permanent positive change in health, sustainability and JEDI globally. Nick is an avid mountain and road cyclist, thinks it’s ok to cross country ski in below-zero temperatures, has recently taken up the sport of kite skiing and enjoys teaching his kids to fly in his restored 1946 Aranca Champ. He’s a health-focused foodie, cooks frequently and has an extensive knowledge of wine and whiskey (just ask him). Nick is a Chartered Financial Analyst and has an MBA from Wake Forest University and an undergraduate degree from the University of New Hampshire
f4a5ac7ab6c8b8549825be19497fd825-huge-niTina Owens
Sr. Fellow of Regenerative Agriculture, Soil & Climate Alliance, Green America
Tina is a systems leader, strategist and futurist within the Organic and Regenerative Agriculture movements in the United States. She is currently the Sr. Fellow of Regenerative Agriculture at the Soil & Climate Alliance of Green America and is co-leading the Nutrient Density Alliance. Tina’s background spans two decades within the world’s largest food companies and includes leading transformational shifts in food and agriculture systems via supply and operations as it relates to on-farm profitability, sustainability, regenerative agriculture financing, consumer activism related to clean label and organics, plus unfolding food as medicine and nutrient dense systems. From late 2018-2022 Tina worked for Danone North America where she was the Senior Director of Food & Agriculture Impact and developed the first stacked financing program within the CPG regenerative movement, comprised of millions of dollars in grant, philanthropic, and impact investing capital directly available to farming partners. She was also deeply involved in the carbon neutrality work for the world’s largest dairy and largest organic brand, Horizon Organic, designing strategies which spanned all four pillars of the Carbon Positive program including soil health, farmer care and safety, animal welfare, and nature-based offsets. From 2001-2018 Tina worked at Kellogg Company on food systems transformation and sustainability. With work spanning Research & Development, Logistics, Procurement & Supply Chain, brand Operations and Contract Manufacturing, food transparency and leading-edge certifications (non-GMO, Organic, Certified Transitional, unfolding Regenerative), multi-disciplinary programs, and as a media-trained brand and company spokesperson. Tina’s concerted focus was for the Natural & Organic brands Kashi and Bear Naked granola, where she was the Director of Sustainability and worked for a decade as an intrapreneur to design industry-leading programs which converted 10,000 of acres of land from conventional to organic certification, launched early soil health projects in Bolivian quinoa, and converted large portions of the supply portfolio to meet brand needs while putting Kashi and Bear Naked at the forefront of food-values movements.Tina was raised in a multi-generational conventional dairy and farming family and is a passionate advocate for scaling regionally-based, perennial and regenerative food systems focused on human and planetary health outcomes. She walks the talk through regeneration of the land on her own family farm in Michigan where Tina and her family raise heritage, pastured animals for nutrient dense outcomes, to regenerate their land, and to provide a deeper understanding of these food systems as it relates to scaling regional, regenerative agriculture nationally.
11fa57c318fd46d063afb78f1c42fdaa-huge-phKathryn Peters
Chief of Staff, SPINS
Kathryn Peters is a senior executive at SPINS currently serving as chief of staff. Leveraging technology to connect people with the brands they need and love, SPINS is a passionate advocate for retailer and manufacturer growth in the natural/organic, health and wellness, and specialty-gourmet industries. Kathryn has over 20 years in consumer packaged goods and retail experience at senior management levels.
11fa57c318fd46d063afb78f1c42fdaa-huge-phVanessa Pham
CEO & Co-Founder, Omsom
Vanessa is the CEO and co-founder of Omsom, the daughter of Vietnamese refugees, and a Bain & Company and Harvard alum. Omsom is a proud & loud food brand celebrating the Asian flavors and stories too often diluted in the mainstream grocery store. They launched with their chef-crafted Cooking Sauces in May 2020 and this year, introduced their Saucy Noodles line to make eating delicious Asian flavors in your own kitchen more convenient than ever. Omsom products are sold nationwide at Whole Foods Market, Target, and more. Omsom has been named "Most Innovative Company" by Fast Company and "Best New Food Business" by Food52. Outside of Omsom, Vanessa is a keynote speaker on entrepreneurship & heart-forward leadership at organizations like General Mills and Pepsi, a mentor to BIPOC founders, a baker of over-the-top cakes, and a believer in the healing powers of music & movement. She has been recognized as a Forbes 30 Under 30 recipient and judge, Create & Cultivate 100, and "a viral startup star" in Fortune Magazine.
f4a5ac7ab6c8b8549825be19497fd825-huge-niJennifer Stojkovic
General Partner, Joyful VC | Founder, Vegan Women Summit
Jennifer Stojkovic is a food-tech leader, founder of Vegan Women Summit (VWS), and author of The Future of Food is Female. In 2020, Jennifer founded Vegan Women Summit (VWS), a global media and events platform focused on empowering women to build a kinder, more sustainable world. VWS produces The Vegan Women Summit flagship conference, VWS Pathfinder, the world’s only pitch competition for women founders in the plant-based and animal-free industry, and VWS Connect, the industry’s food-tech job networking series. Since inception, VWS Pathfinder has reached over 1,000 women founders across 31 countries, while VWS Connect has connected over 2,000 jobseekers with major employers in the industry including, Beyond Meat, Impossible Foods, and Miyoko’s. The VWS community reaches over 40,000 women professionals across six continents, including founders, investors, executives, and industry advocates. In addition to VWS, Jennifer is an investor, advisor, and board member of numerous startups, including Lighter and MeliBio. As a strategic leader in the industry, she has led and advised on numerous projects including Hollywood films, presidential fundraisers, and PR campaigns. Most recently, she was an advisor on Richard Branson’s 2021 film, Eating Our Way to Extinction. Prior to entering the food tech industry, Jennifer built her career under prolific Silicon Valley investor, Ron Conway, Founder of SV Angel. Jennifer has worked closely with the world's largest technology firms, such as Google, Microsoft, and Facebook, and with the CEOs of high-growth startups like WeWork, Cruise, and Postmates. Jennifer has spoken at notable conferences, like Dreamforce and the World Knowledge Forum, as well as leading educational institutions including Harvard University, Berkeley University, and Duke University. She is a contributor to Rolling Stone and board member or advisor to several nonprofits, including Mercy for Animals, The Better Food Foundation, and Charlie’s Acres. After years of empowering and supporting women leaders, Jennifer now shares these inspiring insights and learnings in The Future of Food is Female — the industry’s first book to elevate women working in alternative protein and food technology. Featuring original interviews from industry titans, such as Heather Mills, Miyoko Schinner, and Pinky Cole, Jennifer’s work has received early praise from notable founders and CEOs, including Kyle Vogt, Uma Valeti, and Josh Tetrick. She hopes this book empowers future generations to reevaluate and change how we collectively approach food.